Large scale corporate events offer a variety of opportunities to showcase a company’s brand across various mediums. Utilizing the space and surrounding architecture is always a great experience as well as being able to immerse the attendees into the company’s vision and brand. This was a fun logo to design and watch it get immersed throughout the event.

The logo I designed offered a loose beginning only to slowly ‘Become’ a solid piece. Using that theme, we transformed the convention center into becoming a fun brand experience.